A business-minded person will always think of ways to use a small amount of money to generate a more significant amount. When it comes to PPC, you will need to spend money on adverts. However, the best practice is to ensure you get the best out of every penny spent.
If you are low on budget and you feel it cannot be enough for you to run your desired PPC campaign, this blog is for you. Also, if you feel like you want to maximize your profit without spending so much, you need to read this blog.
Why use Pay-per-click?
The fastest method to connect to your ideal customers is to use pay-per-click. It’s a way of paying a small fee to get your ads in front of customers, and the incredible thing is that you will only be charged when a potential customer clicks on the ad.
Another awesome thing you might not know about PPC is that you don’t need a lot of money before you can set up your campaign. With the little you have, it can make much profit. You only need to find out how you can manage it.
Many people using PPC marketing make mistakes, and only a few are doing it correctly. Many newbies, most especially, are guilty of this, and they waste a lot of money. If you are a newbie, you will find out what you need to do to cut down the money you spend on your PPC campaigns after you read this blog.
The 12 Super Ways to save money on pay per click
1. Identify the Right Channel;
It is not every channel that is meant for you if your budget is not buoyant. The primary reason for some networks to have a higher advertising price is because the ad space is limited, and the competition is very high.
Channels such as LinkedIn are used mainly by high-paying clients because business owners on this platform do not mind paying high for advertisement.
If you are a beginner, it’s always good to stick with AdWords and Facebook to start your PPC campaigns. These two platforms will help you maximize your budget. In addition, Facebook and AdWords generally have a large inventory, meaning their charges are quite low since many people use them.
2. Write clear ad copies and target them correctly;
Another thing you have to do is to make sure you write clear ad copies that are attention-grabbing. However, you also need to make sure that the ad copies are targeted at the right people, those that will convert. Be specific with your target and not generic. Being generic will only attract those that will click without buying, and you will eventually lose revenue. Remember, you will be charged per click.
It also means that you must understand who your customers are and ensure your ad copies solve their problems.
3. Optimize your funnel;
The next method that can help you save money is by optimizing your funnel. It means instead of using $1 to make a return of $2; you can make a return of $4 from $1. You will save money because you used to use $2 to make $4, but you have reduced the budget spent on ads right now.
How then do you optimize your funnel? First, you have to twist things a little by changing from what you used to do. For example, instead of directing your potential customers to your sales page or email auto responder, you should direct them to a webinar where you will explain more about your product.
4. Improve your copywriting skills;
I’ve said this point earlier that you should make your Ad copies attention-grabbing. Make sure your headlines are correctly written, and you should also address what your customers need. Also, use call-to-action to direct them to where they will convert. The advantage of having an excellent ad copy is to improve your quality score for more curiosity.
You may also consider setting your landing pages correctly to get the best out of your ads. You wouldn’t want your potential customers to click on your ad copies and only for your landing pages not to correspond to the ad. You will lose money in this kind of situation.
5. Use Ad Extension to improve your quality score:
Another way you can save money on PPC is to use an Ad Extension to make your potential customers have the desire to click your ads. The advantage is to increase your quality score, meaning you will spend less on ads.
6. Set ad geolocation appropriately:
PPC newbies usually make the mistake of targeting the whole world when setting up their ads. It will only result in wastage. The best thing is to narrow down your location to areas you will get more potential customers.
If your business is in the United States, it is not a good business strategy when people clicking on your ads are in the United Kingdom. It is a waste of money, especially if you are not one of those companies that deal with shipping goods.
7. Use negative keywords:
Setting up negative keywords will ensure that your ads do not show up for keywords not directly connected to your product or services. It means when someone searches for something that is only partially related to your keyword, your ads will not show up in their search results. This process helps you limit the way you spend money without returns and enables you to direct your ads only to people who need them.
8. Target new keywords;
You must never get tired of keyword research because it’s the only way to discover new keyword ideas that will connect you to your potential customers that need your services. Using new keywords will increase your chances of getting new customers, thus, helping you to maximize your Ad budget. Put your focus on long-tail keywords.
9. Optimize your bid for mobile;
People use their phones to access the internet more nowadays, and you will only miss out if you don’t optimize your bids or ads for mobile phones. Therefore, ensure your ads are mobile-friendly for users. Setting up ads that are not mobile-friendly is an invitation to losing your potential customers and equally losing your PPC campaign budget.
10. Use call-only campaigns;
If your focus is to get the phone numbers of your potential customers, instead of using landing pages, direct your potential customers to call your business directly. It will save you time and money. Moreover, customers will also likely convert more as you can persuade them through phone calls.
11. Retargeting of customers;
Another way to save yourself from spending too much on PPC is to retarget some of your potential customers. These are customers that already have an interest in your product or service but are yet to convert. They are potential customers that clicked but didn’t sign-up for your products.
Instead of targeting new potential customers, you can just use the same amount for retargeting your previous customers that already have an interest in your products or services. It will serve as a reminder for them to check out the products again, and perhaps, this time around, they will buy.
12. Work on your PPC account;
Another mistake people who do PPC marketing make is that they do not usually track their progress, and they refuse to monitor or follow up on loopholes. The lesson here is to identify where your problems are. Then, once you work on your PPC account almost every day, you will get better at what you do, and you will also understand the areas we can quickly improve on.
It’s not good enough to waste money when you can avoid it, and that’s why you needed this blog. There are several methods to save money on pay-per-click. We’ve dealt with several ways to go about it, and some of them include identifying the right channel, writing clear and precise ad copies, and improving your copywriting skills.
Other methods involve optimizing your funnel, using geolocation to your advantage, targeting new keywords, and several others.
If you are yet to read this blog, read it, understand it and implement the steps. Suppose you want to start saving money on PPC; the steps begin now.